Operative

Grant Keller

Assignment UX/Design Engineer Territory Los Angeles CA, USA

Deep space deep sea and everywhere in between

Frontend architecture for ambitious ideas

Resume

Currently Building

Active Operations qty 5

Offline Background Remover

macOS

React / Rust / Tauri / CoreML

On-device AI segmentation models with fine-grain controls. CoreML-optimized ONNX inference pipeline.

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Featured Work

3 91 million

monthly pageviews

65 million

unique visitors

Senior User Experience Developer ᠅ Alley Interactive

Primary development team for all NYP digital properties, working directly with editorial stakeholders.

Delivered UX improvements at massive scale on a custom enterprise stack hosted on WordPress VIP. Built custom Gutenberg blocks, crafted responsive SCSS component styles, and maintained the unified theme system serving NYP, Page Six, and Decider.

Component styling & responsive layouts
Editorial workflow improvements
Performance optimization
WCAG accessibility compliance

Technologies:

WordPress
React
Typescript
SCSS
PHP

Core Expertise

TypeScript
React
SCSS / Tailwind
Accessibility
GSAP
Node.js
Information Architecture
Performance Optimization

Full Loadout

::: Javascript

Typescript
React 19
React Native / Expo
Astro / Gatsby
Express / Fastify
Next.js
ThreeJS

::: CSS

Sass / SCSS
Advanced CSS Animations
Semantic Systems
BEM / Component Systems
Vite / Turbo / Webpack
Responsive at all sizes
Cross-browser compatibility

::: HTML

Information Architecture (IA)
Technical SEO
Core Web Vitals
Analytics (GA4, Custom)
Google Ads / Adslot
CRO / Heatmaps / A/B Testing

::: WordPress / PHP

Custom themes & plugins
WordPress VIP hosting
Advanced Custom Fields
WooCommerce
Custom membership systems
WP-specific performance

::: Python

Stable Diffusion / Comfy UI
Computer Vision / OpenCV
Tensorflow / PyTorch
Flask
Tkinter / Qt
PyInstaller / Portable Binaries

::: C++

ESP32 / Espressif
Arduino Ecosystem
PlatformIO
OTA Updates
Captive WiFi portal
LEDs & peripherals

Experience

Lead Software Engineer
Davant Systems
Feb 2023 - Present
Skills:
React
Typescript
Node
Stable Diffusion
Claude Code
Python
AWS
Building next-generation software for professional visual creatives powered by Stable Diffusion AI.
Python GUI application using tkinter, QT
Wrote extensive integration with Stable Diffusion engine via APIs, with QoL UX
One-click download and install Stable Diffusion engine on PC & Mac
Built custom, 100% portable Stable Diffusion python bundles for all platforms. The user’s machine needs nothing - they just need the Davant Studio software
Created custom build pipeline for one codebase to create distributables for all target platforms
Senior User Experience Developer
Alley Interactive
Aug 2020 - Dec 2023
Skills:
Accessibility
React
Typescript
WordPress
CSS/SCSS
PHP
Gutenberg
Led frontend development for high-profile editorial and museum clients in a scrum environment.
Worked directly with stakeholders to identify priorities and deliver solutions. Focused on UX best practices, WCAG 2.1 accessibility, and performance optimization.
Shipped code daily to 390M+ monthly pageviews across NY Post properties on WordPress VIP
Built custom Gutenberg blocks to improve editorial workflows and content creation UX
Contributed to unified theme system serving NYP, Page Six, and Decider
Developed team planning processes that improved velocity and delivery
Led company’s Accessibility Community of Practice
Mentored junior developers and participated in hiring
Frontend Web Developer
Studio 3 Marketing
May 2018 - July 2020
Skills:
PHP
CSS/SCSS
GSAP
Performance
Accessibility
Datto CMS
Built websites for luxury medical and legal clients in a fast-paced agency environment.
Achieved perfect 100s on Google Lighthouse across multiple client sites
Built CLI tools to batch-process image galleries with 1,000+ photos
Led implementation of custom GSAP animations for premium user experiences
Built reusable component library for in-house CMS
Trusted to develop the website for sister company Studio 3 Enterprise
WordPress Developer & Strategist
Keller Digital
Aug 2011 - May 2019
Skills:
WordPress
PHP
jQuery
CSS
Project Management
Client Relations
Lead 3-person agency handling development, design, and client strategy.
LA Dept. of Public Health: Curricula management for 29,000+ students across 60+ LA schools
NorCal POCIS (Nonprofit): Jobs board connecting faculty at 66+ Bay Area schools
Dun & Bradstreet: Identify editorial friction and deliver strategic site improvements
Hawke Media: Optimize web performance and user experience for end-clients

Projects

Embedded Software Engineer
MiniPulse Realtime Satellite Data Visualizer
NASA Jet Propulsion Laboratory
Jan 2022 - Oct 2022
Skills:
C++
ESP32
XML APIs
WS2812B LEDs
FastLED
Wifi AP
Worked with Stratin Engineering and JPL’s Dan Goods to build an LED visual installation that displays Deep Space Network spacecraft data in real time.
On display at: The Studio at JPL, Emporia State University’s Peterson Planetarium, Goldstone Deep Space Communications Complex
More info
XML parsing for spacecraft names and data rates
NASA mission data scraping to map callsigns
20000+ LEDs at 30 FPS
Hand-crafted alphabet character maps
30 animations based on data rate
WiFi portal for configuration and OTA updates
“With our new PULSE display radiating just outside these doors, we send a message to every student, every visitor, and every dreamer — science lives here, and its heartbeat is at Emporia State University,” Mark Brown, Director of Peterson Planetarium
Embedded Software Engineer
Anglerfish Specimen Exhibit
Natural History Museum of Los Angeles
Jun 2021 - Aug 2021
Skills:
C++
Arduino
I2C Sensor Data
Google APIs
Built a light sensor system for the exhibit of a rare Pacific footballfish specimen.
The tissue is highly sensitive to light. The ichthyology collection staff needed to limit and track light exposure.
Publications: Popular Science, Smithsonian, The Guardian, Newsweek, CNN, LA Times, Atlas Obscura
More info
Motion sensor for visitor-activated illumination
Continuous light exposure monitoring
Real-time data logged for analysis
LiDAR scanning for 3D model creation
3D-printed model embedded in signage
“It’s one of only about 30 adult female specimens of this species, and having one washed up in this condition is extraordinary.” Dr. William Ludt, NHM Assistant Curator of Ichthyology